When you get ready to place your home on the market for sale, it changes from your personal home to a product to market and sell. Just like any product on the shelves at your local store, it has features and benefits, pluses and minuses, and there are other products to compete with on that same shelf. To gain an edge in your marketplace, your home must be priced right and look better than the competition.  Enter home staging!

Sometimes it’s difficult to think of a home as a mere product, but it’s important to think that way so you can get top dollar for your property and sell it in a reasonable amount of time. The average days on market right now in the Harrisonburg-Rockingham area is about 200.

HOW DO YOU CUT TIME ON MARKET, GAIN A COMPETITIVE EDGE, AND GET TOP DOLLAR?

BONUS: STAGING GIVES YOU A HEAD START ON MOVING

When you sell your home, you’re going to move. Before you move, you’re going to have to pack. Why not pack up early and get a head start? It’s actually very helpful… mentally preparing you to move, and takes away some of the emotional connection to your home. After all, you’re selling the square footage of your home, not the stuff in the home. Buyers can get distracted from the actual space when there’s too much in the way, and you need to create space for them to mentally move in to the room by reducing clutter and the overall number of items in each room. It’s not personal… each of us has our own decorating style. That’s what makes our house a home. Staging works because it changes a home to a house again. When you’re ready to sell, it’s time to take the personality out of your home so that it appeals to the greatest number of buyers that walk in the door.