Downtown Spotlight: withSimplicity

withSimplicity |

Although withSimplicity has been in the downtown scene for a few years now – they recently expanded and moved to the storefront on 108 S. Main street where they share the space with Restorative Massage Therapy. They celebrated their grand opening on October 6th. The owner, Irina Dovganetskiy, graciously answered our questions about the new location. With many of their products made in-house with fresh and organic ingredients and their support of body positivity and inclusiveness, this new location has much to offer!

Can you give us a little history behind withSimplicity?

withSimplicity was born January 12, 2015 when I decided to share my passion with others. It started from an Etsy store – to local markets – to the Airstream store front and now our first brick-and-mortar.  Our first product was lip balms and since that we have a full collection of body, face care and makeup.

withSymplicity |
withSymplicity |
withSymplicity |

What new items/services are you able to offer in your new space?

We are super excited to launch our Pro-Age line that focus on ladies over 30. Also, to offer event and wedding makeup services.

What are you most excited for in your new space in the coming years?

Since moving to our new large location we are super excited to host workshops,  private parties and educate more ladies about clean beauty. You don’t have to compromise your health for beauty!

withSymplicity |

Check out their makeup bags with the Harrisonburg skyline made especially for withSimplicity!

withSymplicity |

Don’t worry gents – there’s a whole section for your personal care, too!

withSymplicity |

This is the back work area where many of their products are handmade – starting with base carriers and adding in many types of ingredients, stored in beautiful glass jars.

About Claire Wayman

Claire manages details of real estate contracts, coordinates social media and the Wilson Downtown Gallery, and keeps the team organized on a day-to-day basis. In her free time, she enjoys playing flute in various area groups and participating in local community theater.