TownSquare App is redefining the local E-commerce experience by providing a platform where small businesses and service providers can effortlessly list, sell, and manage their products and services online.
With features like real-time inventory tracking, an integrated order management system, and direct email notifications, TownSquare streamlines the selling process for local entrepreneurs.
What sets them apart is their zero-upfront-cost model, allowing vendors to join without subscription fees—only paying a small percentage per sale.
By combining the community-focused spirit of local markets with the scalability of modern e-commerce, TownSquare is fostering business growth in an accessible, innovative way.
Currently featuring local businesses like GlenDor Farm and Zion’s Farm of Virginia, along with a Harrisonburg Farmers Market delivery service, TownSquare App is a platform vendors and consumers alike will want to utilize!
You know we love supporting local businesses and we were excited to hear about this innovative e-commerce experience. We set out to chat with co-founder, Josiah Weaver, for the inside scoop so we could share it with you! Read on to check out our Q&A with Josiah.
Q: What inspired the creation of TownSquare App, and what is your goal for this platform?
A: TownSquare was inspired by the desire to empower small businesses to compete in the digital marketplace without the financial and technical barriers typically associated with eCommerce. Many small businesses struggle to get online due to high setup costs, complex logistics, or a lack of technical expertise.
Our goal is to provide a simple, no-cost platform where any small business—local or global—can start selling their products online and connect with more customers. TownSquare is about leveling the playing field and making eCommerce accessible to everyone.
Q: How does TownSquare differentiate itself from other e-commerce platforms like Etsy or Amazon?
A: Unlike Etsy or Amazon, TownSquare eliminates upfront costs, monthly fees, and hidden charges. Vendors only pay a small percentage of each transaction, meaning they only incur costs when they make sales.
Additionally, we focus on supporting small businesses by providing tools to create their own customizable storefronts, rather than being lost in a sea of similar products.
While Amazon prioritizes massive scale and speed, and Etsy targets handmade or vintage goods, TownSquare is about creating a community-centric platform where businesses of all types can thrive, regardless of size or product category.
Q: What is the user experience like for both vendors and customers when using TownSquare App?
A: For vendors, TownSquare offers a straightforward and user-friendly platform to set up their online store, manage inventory, track orders, and connect with customers. There’s no technical expertise required, and the setup process is quick and simple.
For customers, the experience is seamless and intuitive. They can browse products from multiple vendors, easily search for specific items, and make purchases in just a few clicks.
Once delivery is live, customers will have the option to have their items delivered right to their doorstep, adding even more convenience.
Q: How does the platform make it easy for customers to discover and purchase local products?
A: TownSquare aggregates vendors into one platform, allowing customers to browse and discover a wide variety of products from small businesses in their community or beyond.
We also offer features like curated collections, search filters, and vendor spotlights to help customers find exactly what they’re looking for.
Once they’ve selected their products, our streamlined checkout process ensures a smooth and efficient purchasing experience.
Q: How does TownSquare App specifically support and promote local businesses and the local economy?
A: TownSquare provides small businesses with a platform to expand their reach without requiring significant upfront investments. By making it easier for these businesses to sell online, we help them grow their revenue and customer base.
For customers, the platform promotes the importance of shopping small and keeping dollars within the community. Every purchase made on TownSquare directly supports small business owners, their families, and the local economy.
Q: What are the benefits of using TownSquare App for both local businesses and consumers within the community?
A: For local businesses:
- No out-of-pocket costs, monthly fees, or hidden charges.
- Access to an easy-to-use eCommerce platform to grow their business.
- Opportunities to reach a broader audience while maintaining control over their brand and pricing.
For consumers:
- Access to unique, high-quality products from small businesses they may not have discovered otherwise.
- A convenient way to shop small and support their community.
- Future delivery options that make shopping even more effortless.
Q: What future developments or features can vendors expect from TownSquare App as it grows?
A: As TownSquare evolves, vendors can expect exciting new features, including:
- Delivery Services: A decentralized delivery model that allows products to be delivered to customers quickly and efficiently.
- Enhanced Marketing Tools: Built-in tools to help vendors promote their products and grow their customer base.
- Integration with Social Platforms: Features like Facebook Marketplace integration for seamless product discovery and sales.
- Advanced Analytics: Tools to help vendors better understand their customers, track sales, and optimize their offerings.
- Nationwide Expansion: A growing network of vendors and customers as we expand beyond local markets.
Q: Is there anything you would like to add?
A: TownSquare is more than just an eCommerce platform—it’s a movement to empower small businesses and create a thriving community of entrepreneurs and customers.
We believe in the power of small businesses to drive innovation, strengthen communities, and create meaningful connections.
Whether you’re a vendor looking to grow your business or a customer who values unique, high-quality products, TownSquare is here to help you thrive.
Let’s build something amazing together!
"Whether you sell produce, meat, candles, artwork, you're a photographer, or you're a web developer and want to list your service packages... We welcome all who want to boost their sales." Josiah says.
"We would love for you to be one of the early adopters of our platform. If you’re interested, we can also run a focused advertising campaign to help boost your visibility during the initial launch."
As a Harrisonburg-based company, we’re excited to support local vendors near and far and help you grow your online presence."
