Person I’ve Just Met: “So, what do you do for a living?”

Me: “I’m the Marketing Director for The Harrisonburg Homes Team at Kline May Realty. I handle all of the marketing for our real estate team, such as listing management, content creation, social media, advertising, and design.”

Person I’ve Just Met: “A real estate team? How does that work?”

Teams are becoming increasingly common in the real estate business. Each person on our team has a role, and our team leader, Chris Rooker, has put us all together with a strategic plan for providing our clients with the best possible service. Our team works like a machine. Real estate is a business that includes more than just “people skills.” It requires administrative, marketing, networking, and negotiating skills as well.

For buyers, we do property searches, showings, write offers, negotiate deals, ensure all loan requirements are met, make sure all parties involved (i.e. mortgage broker, attorney, listing agent, etc.) are on task, bring the deal to closing, and follow up after they’ve moved into their new home to make sure they had a positive experience. On many occasions, more than one team member is involved in this process!

For sellers, we create customized marketing plans for each listing, which can include things like individual property websites, video tours, professional photographs, social marketing, advertising, print media, and more. We take pride in getting the most exposure for our listings online, and also talk to the top agents in our area to get the word out about each property we list. It also helps that we are part of a locally owned and operated real estate brokerage, Kline May Realty, that has consistently provided quality service to us and our clients.

To dive more deeply into what each of us does for the team, check out our roles and bios.

And as always, please let us know how we can assist you in your real estate endeavors!