New in Town: Charlee Rose Boutique

Charlee Rose Boutique |


We are excited to welcome Andrea Estep, owner of Charlee Rose Boutique, to our downtown neighbors at the Agora Market! This charming boutique is a great addition to the market and offers stylish and affordable women’s clothing and accessories. You can check out their website  and make sure to visit them to welcome them to the community! Read on to learn more about Andrea’s passion for fashion and how she came up with the name…

What inspired you to start Charlee Rose Boutique?

Andrea: For as long as I can remember, I have had a deep love for all things fashion. Clothes, shoes, accessories, I love it all. As a mom of two, I struggled to find clothes that I felt comfortable and confident in. I was stuck between sacrificing the way I looked for the way I felt in my clothes. I hoped to be able to offer a variety of styles that all women, of all ages and body types, could feel beautiful wearing. I wanted to create a place for my customers to come, try on clothes and not feel defeated when walking out of the dressing room. At Charlee Rose, we offer a full range of sizes from S-3XL.

My shop started from my renovated garage with shopping appointments and on my website and Facebook. Early on, I knew I wanted my daughters to see that no dream is too big and that with hard work, the drive to never give up and the ability to adapt to changes, they can achieve anything.

Charlee Rose is named after my girls, Charlotte (Charlee) and Amelia Rose. They inspire me to go all the way. I want them to grow up knowing there is no limit to their success and I hope they develop a love for entrepreneurship and the community like I have. They help me package items and hand write thank you notes so I know they are already learning what hard work looks like.

What items do you specialize in?

Charlee Rose carries a wide variety of dresses, tops, jeans, skirts and shoes in sizes S-3XL. We also hand-make leather earrings and necklaces.

What are you most excited for now that you’re in the Agora Market?

I worked in downtown Harrisonburg several years ago and I have really missed the sense of community that comes with all the small businesses. Everyone really looks out for each other and works together. It’s like family. Agora really feels like home and everyone has already been so helpful with our transition. I’m excited to get to know all of the businesses better and contribute to this amazing community.

About Claire Wayman

Claire manages details of real estate contracts, coordinates social media and the Wilson Downtown Gallery, and keeps the team organized on a day-to-day basis. In her free time, she enjoys playing flute in various area groups and participating in local community theater.