The Most Important Marketing Tool For Selling Your Home? Great Photos.

You’ve heard it before. Top notch photography really makes a difference in marketing your home to buyers. Poor quality, very few, or no photos will deter potential buyers from your home, even if your home is a standout in a desirable neighborhood close to all the amenities you could possibly ask for. Why? These days, buyers start their home searches online. Long gone are the days of driving around neighborhood after neighborhood looking for flyers in boxes and signs in yards. They’ll save time (and gas money!) moving their focus to online real estate search portals. There, they can find details, descriptions, maps, school districts, and yes, PHOTOS (and sometimes even video tours)!

This article on MarketWatch states that “ninety-eight percent of home buyers who searched for a home online said that photos were among the most useful features of real-estate websites, according to research from the National Association of Realtors.” Photos motivate buyers to take action. Viewing great property photos will drive buyers to pick up the phone to schedule a showing or send an email to the listing agent. They want to see more… they want to see it in person. Bad, few, or no photos cause buyers to click away to another listing online.

Did you know that our team uses a professional photographer to take all of our residential listing photos? Above and beyond that, we hire a videographer to shoot video footage of our residential listings! Visuals are an imperative part of our marketing plan for sellers, and we highly value these tools. Once we’ve got the visuals, we post them online in a host of places where buyers will find them easily.

If you or someone you know is thinking about selling a home, contact us so we can discuss how and when to sell your home!

About Lisa Oates

Lisa is the creative mind behind The Harrisonburg Homes Team, providing streamlined content management, quality authorship, and graphic design for Harrisonblog. She's passionate about blogging, enjoying life, and a good cup of coffee.